For companies of every size, from small start-ups to huge corporations, marketing is an essential part of modern business. But for small firms that don’t have a large marketing budget, there are simple steps you can take to market your firm effectively. Most are very easy to put into practice, with a little help from your staff.
In some sectors, business cards and associated paraphernalia are common place, however in others they’re not, so encouraging staff to have some printed with their job title and the logo of the company can give them and the company a more professional air.
If your business supplies company cars or vans to staff, an understated logo and contact info panel on the sides mean that when the cars are about town, the company is getting free exposure to new customers and clients.
Merchandise branded with the company insignia and details can be used to promote the company, even by people not directly involved with the company, such as suppliers and potential customers.
Although social networking can be a barrier to productivity in some cases, there are professional networking sites like LinkedIn that can present your company to wider world in a business-like way. By giving tuition to employees on the best practice of some of these networks, your business can look more professional on the web.
Organizing events and fundraisers for charity and getting staff involved is a great way to get the company name out there while also giving something back to the community. Try to find events already underway, such as a fun run, where you could enter a company team in.